Writing a book is a real way to cultivate your business and become an acknowledged expert in your field. No matter what kind of business you are in, there is no better way to become an instant expert than by publishing a book. Better than any business card, brochure, advertisement, website, or blog, a book is a powerful tool that will open doors and lead to tremendous business growth opportunities.
Here are 6 reasons why business owners who are authors have an edge:
Earn Higher Fees
If you are a service provider, such as a speaker, consultant, advisor, coach, therapist, doctor, financial advisor, or other service professional, publishing a book gives you a pass to charge higher fees. Now, you are not just a regular expert in your field, you are a published expert. It’s now justified that your rates are higher than everyone else’s!
Greater Credibility as an Expert
Writing a book defines you as an expert on your subject matter. It is a system of mastery that can promote your status in the eyes of your potential customers, peers, the media, and many other key contacts. This really does have unlimited potential.
Producing Passive Income
As you become known, through word of mouth, online and build a following of dedicated readers, adding information products such as ebooks, special reports, teleseminars, speaking engagements etc. can generate income—even while you are snoozing. Information products are faster and simpler to create compared to a book, but the income generated will be the same.
Improve Your Competitive Edge
There is nothing like a book to amaze prospects and close deals. Give away some of your published books like you hand out business cards and your business is SURE to grow.
Opportunities to Schedule Speaking Engagements
Commanding the attention of a room is a phenomenal way to grow your business. Authors are often invited to speak at trade association meetings, the local Chamber of Commerce, non-profit organizations, corporate functions, conferences, and events. Once you have captivated an audience, wrap up your presentation with a special offer for consulting services, training programs, or other package offering. Also, be sure to sell and autograph copies at the back of the room.
News, Television and Radio Attention
Have you notice how newspapers include article quotes and advice from experts. Tune in to any talk radio show, the “Today” show, or even your local news programs. Authors are constantly in the spotlight. In fact, media professionals from print, radio, and television frequently search Amazon.com for authors of books related to their needed subject matter.
Stop thinking and start writing. The sooner you get started, the sooner you can reap the rewards. Publishing a book is one of the quickest and easiest ways to build the business of your dreams. It is up to you to harness the power and make your dreams a reality. There are no limits when it comes to leveraging your own book to grow your business.
MBMA GROUP LLC - Directors Team
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